Men's Wigs in the 70s: Fashion's Bold Revolution


Intro
The seventies was a wild time, a whirlwind of music, attitude, and style that shook the very foundations of fashion norms. Among the many trends that spouted during this decade, men's wigs emerged as a notable and often misunderstood piece of that vibrant tapestry. Once viewed merely as a necessity for those struggling with hair issues, wigs quickly transformed into an emblem of self-expression and creativity for men. As the world watched styles rise and fall like the tides, wigs found their place not just on the heads of the bold, but also within the broader fashion landscape.
With the likes of pop icons and rock stars embracing dramatic hairstyles, men began to explore ways to amplify their looks without having to commit to a permanent change. In this article, we’ll delve into how the art of wig making evolved during the seventies, the various kinds of styles that took hold, and the cultural implications of sporting such daring accessories. We shall traverse through the landscape of fibers and fabrics that brought these wigs to life, providing insight into the role they played in shaping not just men’s fashion but societal perceptions.
Expect to find rich details on the types of materials that defined this era, tips on choosing the right style to match an outfit, and even care techniques to maintain these colorful crowns. As we break down the evolution of men’s wigs, one thing becomes clear: these accessories were more than just hairpieces; they were declarations of identity and creativity—all of which have left a lasting impact, echoing even in today's fashion choices.
So, buckle up as we pull our way through this fascinating journey into the world of men's wigs from the unforgettable 70s!
Prelims to Men's Wigs in the 1970s
In the 1970s, men’s wigs underwent a transformation that mirrored the shifting tides of culture, identity, and personal expression. This particular decade was not just a time of change but also a period where boundaries of fashion were pushed. Wigs became a vehicle for self-exploration and rebellion against the conventional norms that defined masculinity in previous eras.
The importance of understanding men’s wigs in the 1970s lies in recognizing how they served as both a fashion statement and a social commentary. Wigs allowed men to explore different facets of their identity, presenting styles that ranged from bold and expressive to laid-back and classic. The choices men made with wigs reflected broader societal changes, encapsulating the essence of a generation that sought freedom in individuality.
The 70s was a melting pot of varying influences, from the social movements advocating for civil rights and feminism to the booming music scene that introduced iconic figures like David Bowie and Elton John. These artists not only wore wigs but revolutionized their image, leading countless fans to adopt similar styles. Wigs offered a canvas for contrast and flamboyance, breaking the mold of traditional hairstyles.
As we delve deeper into the era, it becomes clear how pivotal wigs became within various subcultures. Whether associated with funk, punk, or rock, each wig choice signified a distinct stance.
"Fashion is the armor to survive the reality of everyday life." — Bill Cunningham
In this exploration, one must consider the unique ways these hairstyles were manufactured, the cultural significance they held, and their ongoing impact even today. The role of wigs transcended mere aesthetics; they became entwined with notions of gender identity, personal style, and social norms, providing insight into how fashion functions as a reflective surface of society's evolving conscience.
As we move forward, it’s essential to define the features that characterized this era and recognize the cultural influences that catalyzed such substantial shifts in the fashion landscape.
Historical Context of Wigs
Understanding the historical context of wigs provides a foundation for comprehending their cultural and aesthetic significance in the 1970s. Wigs have a rich narrative that traces back centuries, often intertwined with societal norms, gender identities, and fashion statements. In the 1970s, this narrative evolved to reflect a growing rebellion against traditional roles and a quest for individuality.
Wigs in Earlier Centuries
Wigs weren’t merely fashion accessories; they often carried significant social weight. Back in the 16th and 17th centuries, wigs became popular among European aristocracy. Men donned elaborate styles that signified wealth and status. Wearing a wig was akin to wearing a crown; it set one apart from the common man. The notion of using wigs extended beyond mere aesthetics. For example, the powdered wigs of the 18th century were a symbol of Enlightenment ideals—indicative of the power dynamics in play during that age.
Throughout history, these hairpieces offered wearers a way to express social standing. The practical side shouldn’t be overlooked either. In a time when hygiene standards were rather different from today, wigs allowed individuals to cover up hair loss or poor grooming practices. Dandies and dashes flaunted their lavish locks, often crafted from human hair, horsehair, or even silk, though the labor and skill involved in creating such pieces remained unappreciated by many.
Transition to the 1970s
As society advanced into the 20th century, the events of the 1960s led to a radical shift in tastes, paving the way for the wig revolution in the following decade. The cultural upheaval following the civil rights movement, alongside the advent of rock and pop music, sparked a new era of self-expression. The demand for freedom in fashion ran parallel to a broader quest for sexual and political liberation.
By the 1970s, wigs morphed from symbols of aristocracy to artifacts of rebellion and creativity. Men began embracing longer styles that challenged traditional masculinity. No longer were wigs solely a tool for hiding baldness or expressing class; they became a canvas for personal identity. The shag cut and distinctive Afros emerged as bold statements, often resonating with the ideals of the era’s music and cultural movements. The wigs of this time represented more than just hair; they encapsulated the vibrant spirit of a generation seeking authenticity and a voice.
"Wigs of the 1970s allowed men to break away from typical norms, reflecting broader cultural shifts in self-identity and fierceness in self-expression."
As men sought to redefine their public personas, wigs helped them navigate a complex social landscape. The significant use of wigs during this period was not just a fleeting trend but an essential marker of how fashion could intervene in the discourse on identity and culture.


Notable Hairstyles and Trends
The 1970s was truly a pivotal time for men's fashion, with hairstyles playing an integral part in self-expression and identity. This era was replete with various styles that were not only welcoming but also represented a shift in social attitudes towards masculinity and beauty. With the rising influence of pop culture, music, and cinema, men's wigs came to embody the spirit of rebellion and creativity that characterized the decade. From the bold and striking to the laid-back and natural, these hairstyles had a profound impact on both personal identity and cultural movements, setting the stage for future fashion trends.
The Afro and Its Significance
The afro is arguably one of the most iconic hairstyles to emerge from the 1970s, reflecting a celebration of Black culture and identity. This hairstyle was much more than just a trend; it stood as a powerful symbol of pride and resistance against societal norms. The natural volume and curl of the afro challenged conventional standards of beauty, particularly for men of African descent.
Many figures in music, particularly within the realms of soul and funk, embraced the afro as a declaration of individuality. Artists like James Brown and Sly Stone showcased this style, influencing a wave of male fans to adopt it.
"Wearing an afro didn’t just mean sporting a hairstyle; it was a bold statement about who you are and where you come from."
This cultural significance extended beyond aesthetics. The afro became a key part of the Black Power movement, reinforcing a collective identity and fostering community solidarity. Consequently, wigs designed to replicate the natural afro were sought after by those who wanted to partake in this cultural revolution without disrupting their own hair.
The Shag Cut: Versatility and Flair
Another standout style from the 70s was the shag cut, renowned for its layered, unkempt look that conveyed a sense of effortless cool. This hairstyle uniquely blended practicality and flair, appealing to a wide range of personalities. What made the shag particularly attractive was its versatility; it could be styled for various occasions, from laid-back gatherings to vibrant parties.
Whether adorned with loose curls or left straight, the shag allowed individuals to express their creativity by playing with length and texture. Icons like David Bowie and Rod Stewart popularized this look, making it synonymous with glam rock and the youth counterculture.
Men found the shag cut particularly appealing due to its relatively low maintenance; it was easy to wear and style without the need for intricate grooming routines. This ease of use contributed to its rapid adoption and enduring popularity in male fashion. The shag has even seen a resurgence in contemporary styles, proving its lasting impact.
Long Flowing Styles
The 70s also ushered in a penchant for long flowing hairstyles, moving away from the more conservative cuts of the previous decades. Men like Jim Morrison and Peter Fonda flaunted their long locks, embracing a free-spirited, rebellious vibe that resonated with the counterculture movements of the age. This embrace of longer styles further blurred the lines between traditional gender norms, allowing men more freedom in their self-expression.
Long hair became a symbol of defiance, openly confronting the structured ideas of masculinity. It carried a sense of authenticity, allowing men to present themselves in a manner that felt true to their identities. As wigs began to emulate these flowing styles, they offered those without the patience to grow their hair the chance to partake in this trend.
In addition to their aesthetic appeal, long flowing wigs served as a practical option during the 70s, enabling wearers to experiment with different looks without permanent commitment. This accessibility was an essential factor in the wigs’ rising prominence during that time, easily transitioning between various fashion statements.
Through these notable hairstyles, the 1970s provided men with an avenue for exploration and personal expression. The prevalence of wigs in allowing experimentation solidified their role not merely as accessories but as essential components in the evolving narrative of men's fashion during this transformative decade.
Manufacturing of Wigs in the 1970s
The manufacturing of wigs during the 1970s was a critical piece in the vast puzzle of male fashion. As the decade flourished with distinctive styles and bold expressions, wigs became more than just accessories; they were reflections of the era's cultural ethos. Understanding the intricacies of how these wigs were made offers insights into their significance. The process considered various factors such as materials, design, and artistic craftsmanship.
Materials Used
In the 1970s, wig makers primarily relied on two types of materials: natural hair and synthetic fibers. Each had its distinct characteristics and appeal to different consumer bases.
- Human Hair: This was often considered the gold standard. Wigs crafted from human hair were prized for their authentic look and feel. Users could style them just like natural hair, allowing for a high degree of versatility. However, they came with a hefty price tag, making them less accessible for all.
- Synthetic Fibers: Materials like kanekalon or toyokalon emerged as affordable alternatives. These fibers were more resilient to styling and often easier to maintain than their human hair counterparts. On the flip side, synthetic wigs couldn't quite achieve the same natural movement or breathability, which some wearers noticed. Still, for many, the convenience and cost-effectiveness of synthetic options resonated deeply.
The choice of material significantly influenced both the wearer's experience and the wig's overall aesthetic.
Craftsmanship: An Art Form
Crafting wigs in the 1970s wasn't merely a factory job; it was a highly skilled art form. Wig-makers poured their expertise and creativity into each piece to achieve the desired look that resonated with the times. The craftsmanship involved several stages, emphasizing meticulous attention to detail.


- Design and Customization: Skilled artisans would start with designs that encapsulated the era’s trends. Whether it was the voluminous Afro or the feathered shag, understanding current styles was key to creating pieces that appealed to consumers.
- Hand-Tied vs Machine-Made: Many high-end wigs were hand-tied, giving them a more natural appearance and allowing better airflow. This method involved artisans skillfully knotting strands of hair to a lace base—a labor-intensive process that resulted in exquisite products. Conversely, machine-made alternatives were produced for those requiring affordability and quick availability.
- Finishing Touches: After construction, wigs often underwent a finishing process, which could include coloring, layering, or even styling. This was crucial to ensure that the wig not only matched the consumer's expectations but also aligned with the lively fashion landscape of the 1970s.
"A well-crafted wig from the 70s is not merely an accessory; it embodies the bold expressions of its time, a fusion of art and identity."
In summary, the manufacturing of wigs in the 1970s combined innovative materials with artistry. This interplay not only defined fashion sensibilities of the time but also set the stage for later developments in the wig industry. As wigs transitioned from being purely functional to becoming stylized fashion statements, their place in popular culture became undeniable.
Social Implications of Wig Wearing
The phenomenon of men wearing wigs in the 1970s transcended mere fashion. It ignited conversations around identity, expression, and societal norms. At a time when traditional masculinity was being scrutinized and reshaped, wigs emerged as symbols of both rebellion and acceptance. They allowed men not just to experiment with their appearance but also to challenge the rigid, often outdated definitions of masculinity that dominated the cultural landscape. As we venture into the social implications of wig wearing, it becomes clear that the conversation is every bit as vital as the aesthetic.
Challenging Gender Norms
In the past, the idea of men wearing wigs often invited ridicule or dismissal. However, the 1970s were marked by a cultural shift. Wigs began to serve as an instrument for men to explore their identities without the constraints associated with long-held beliefs about masculinity. From flamboyant hairstyles to simple yet striking looks, men stepped outside the conventions and embraced a more fluid sense of presentation. This shift served to disrupt the binary understanding of gender, allowing for increased acceptance of different expressions of masculinity.
Certainly, this change was not without its challenges. Many men faced backlash from peers or traditionalists who viewed wig-wearing as a threat to masculinity. Yet, the very act of wearing a wig in public became a statement—an assertion that self-expression should not be confined to cultural norms. In essence, it redefined the narrative of what it meant to be a man during this transformative era.
The Role of Celebrities in Popularization
Celebrities played a pivotal role in the normalization of wigs for men during the 1970s. Icons like David Bowie went beyond music; they brought flamboyant hairstyles into the mainstream, challenging public perception and allowing wig trends to leap from the fringes into popular culture. Men began to adopt these styles not only as fashion statements but also as symbols of individuality and creative expression.
The rise of these public figures also facilitated the proliferation of wig-wearing in everyday life, encouraging fans to emulate their idols. Media representation, too, played a huge part. Shows and films featured characters whose hairstyles defied conventions, making it increasingly acceptable—and even desirable—for men to don wigs.
"Wigs in the '70s were more than just fashion. They were a badge of honor for those who dared to express themselves."
This intersection of celebrity culture and fashion had lasting ramifications. It bridged the gap between high-concept fashion and everyday life, swelling the demand for wigs and styles inspired by these public figures. As a result, wigs fostered a sense of liberation and personal style among the male audience, paving the way for today's fashion where self-expression reigns supreme.
In summation, the social implications of wig wearing touch upon the very essence of identity, culture, and rebellion. The 1970s served as a backdrop for men to explore and redefine what it means to be masculine, and wigs were instrumental in this journey of self-discovery and public presentation.
Men's Wigs Today
The conversation surrounding men's wigs has shifted significantly over recent years, paralleling broader changes in fashion and identity. While once considered merely a novelty or an accessory for disguise, today’s wigs have carved a niche that marries practicality with style. It’s a trend that has seen a resurgence, especially drawing inspiration from the vibrant aesthetics of the 1970s, where the wigs not only complemented outfits but also made powerful statements about individuality and self-expression.
Revival of 70s Styles
The resurgence of 70s wig styles in contemporary fashion is akin to a nostalgia trip that many are quite eager to take. Modern men looking to tap into that era’s rich tapestry can easily find wigs that echo the iconic looks of those times. From the voluminous afro to the shaggy layers, these styles are no longer just relics of history; they are a sought-after fashion choice.
This revival is not just about looks; it also taps into cultural sentiments—prompting a blend of old and new that resonates well with younger generations who enjoy retro aesthetics while maintaining modern sensibilities. The colors and textures that defined the 70s are often juxtaposed against today's style, creating unique combinations that speak volumes about the wearer’s personality and confidence.
Modern Innovations in Wig Technology
Today’s wig-making has reached new heights thanks to advancements in technology. Materials have evolved, with synthetic fibers that mimic natural hair more closely than ever before. The realism factor is crucial; today’s consumers crave wigs that not only look the part but also feel comfortable enough to wear daily.
Innovations such as lace fronts and hand-tied bases provide a more natural look and allow for versatile styling. The adaptability of these wigs means they can be worn for different occasions, catering to a variety of lifestyles. Additionally, breathable materials accommodate comfort, which is key for long wear—something that men simply won’t compromise on. These tech-savvy advancements signify a broader acceptance of wigs as everyday wear, not just costume pieces.
Fashion Statements Versus Practicality


Navigating the field of men's wigs today means grappling with the dual nature they represent: a bold fashion statement versus practical utility. On one hand, wigs can completely transform an outfit and project a sense of style that radiates confidence and individuality. On the other, practicality comes into play as craftspeople focus on creating lightweight, easy-care options that fit seamlessly into everyday life.
For some men, a wig is a way to express their identity or explore new looks without the long-term commitment of a haircut or color change. The right wig can be a simple way to elevate one's appearance, whether it’s for a night out or a business meeting.
In contrast, those seeking wigs primarily for practical reasons—such as hair loss or thinning—find reassurance in the blend of comfort and style offered by modern products. Frequently, the best choices reflect a user’s personal style while addressing their needs.
"Men’s wigs today signify much more than just aesthetics; they represent flexibility in personal style and a move toward embracing individuality without fear of judgment.”
Ultimately, the landscape of men’s wigs today is vibrant, marked by a rich fusion of nostalgia, technological advances, and a cultural shift towards self-expression and acceptance. As styles are revived and reimagined, the role of wigs in fashion continues to evolve, promising to maintain their significance in both casual and haute couture settings.
Choosing the Right Wig
Choosing the right wig is not just about aesthetics; it's about finding a piece that resonates with your personal style while feeling comfortable and authentic. Men's wigs from the 70s are especially notable for their bold and distinctive looks. This section aims to enlighten readers on key considerations that can guide them in selecting a wig that fits both their wardrobe and lifestyle.
Considerations for Style and Fit
When it comes to selecting a wig, style and fit are paramount. A wig can elevate your look, but if it doesn’t sit well or match your facial features, it can detract from your overall appearance.
Elements to Ponder:
- Face Shape: The structure of your face can greatly influence how a wig appears. Those with a round face might look good with styles that add height, while square faces often suit softer, rounded styles. Understanding your face shape is the first step in finding a flattering wig.
- Lifestyle Needs: Consumption of wigs should also consider lifestyle. If you lead an active life, look for synthetic wigs that maintain their shape even in movement. Natural hair wigs offer luxury but may require more care.
- Color Matching: Wig color can change your entire persona. Knowing which shades complement your skin tone is imperative. Avoid drastic color shifts unless you are prepared for that statement.
- Cap Size and Type: Wigs come in different cap sizes. Measure your head with a soft measuring tape to ensure a perfect fit. Some prefer lace front caps for a more natural hairline; others might opt for monofilament styles for breathability.
By taking these elements into account, you can ensure that the style of wig you choose will not only enhance your look but also align closely with your comfort and lifestyle preferences.
Maintenance and Care Tips
Owning a wig is like caring for a piece of art; it requires attention and diligence. Proper maintenance plays a crucial part in extending the life of your wig and preserving its aesthetic charm. Here are some care tips that will help keep your wig looking pristine:
- Washing: Depending on usage, it is advisable to wash wigs every 10 to 14 days. Use wig-specific shampoos and conditioners to maintain the material's structure and sheen. Always wash in cold water and avoid soaking.
- Drying: Let your wig air dry on a wig stand to keep its shape. Avoid direct sunlight as this can fade colors and weaken fibers.
- Styling: Limiting the use of heat styling tools will help preserve the lifespan of your wig. When styling, use the lowest heat settings and apply a heat protectant spray.
- Storing: Always store your wig on a stand or in a box to maintain its style. Avoid tossing it into a drawer or bag, where it may become tangled.
- Regular Checks: Inspect for tangles and sheds regularly. Tackling these issues early can prevent larger problems down the line.
By adhering to these maintenance guidelines, wearers can enjoy their 70s-inspired wigs for many seasons to come, keeping them vibrant and stylish well into the future.
"A well-maintained wig is not merely a fashion statement, but a reflection of the care and identity of its wearer."
The right wig can not only change your look but can transform how you feel about yourself. Make informed choices that resonate with your sense of style, and don’t shy away from taking proper care to make it last.
The End: The Legacy of 70s Men's Wigs
The impact of men’s wigs in the 1970s echoes through the corridors of fashion history, leaving an indelible mark that continues to shape contemporary styles. These wigs were not merely a trend but a vital aspect of a broader cultural renaissance, which challenged the norms of masculinity and identity. By adopting wigs, men were able to express themselves in ways that traditional hairstyles could not accommodate.
The Influence on Contemporary Fashion
Wigs from the 70s have paved the way for modern fashion, where expressions of individuality and gender fluidity reign supreme. Take, for instance, the growing popularity of styles reminiscent of the disco era, reflecting in the fashion choices of today’s icons. Designers now often draw on those flamboyant and daring looks that defined the era, integrating elements from past decades into their collections. Men’s wigs, such as the Afro and shag cut, have been reimagined, appearing in street style, runway shows, and even high-end magazines. This revival signifies not just nostalgia but a celebration of freedom in self-presentation, urging men to push boundaries and say goodbye to rigid beauty standards.
Cultural Significance and Future Trends
As cultural narratives shift and evolve, men’s wigs remain a focal point of discussion regarding identity and self-expression. The 1970s taught society that hair can be a form of communication; a tool for rebellion and a canvas for creativity. With rising awareness about gender neutrality and fluid expressions in modern fashion, wigs are finding a new audience, extended beyond the realms of traditional male grooming. Communities are embracing wigs as a statement of self-identity, lending voice to a wide spectrum of personal narratives.
Looking ahead, innovations in wig technology will likely continue to influence the landscape, making styles more accessible and customizable. From synthetic fibers that mimic natural movement to adjustable fittings ensuring comfort, the future of men’s wigs appears bright. As we move forward, the essence of the 70s will likely endure, reminding generations that fashion is always a matter of choice, adaptability, and heritage.
"Fashion is what you're offered four times a year by designers. And style is what you choose."
This journey through the lens of men’s wigs from the 70s to today's evolving fashion narrative illustrates their ongoing relevance, influencing how we perceive aesthetics and identity at large. It is clear that this legacy will continue, challenging the norms of what it means to express oneself through style.















